Seamless conversations across every channel
Build rich, two-way conversations across SMS, WhatsApp, Chat, and Facebook Messenger with a single unified API. Maintain context, track history, and scale your customer engagement.
Conversations that drive business outcomes
From commerce to care, the Conversations API powers the interactions that matter most.
Conversational commerce
Let customers browse products, ask questions, and complete purchases directly inside messaging threads. Support order tracking, payment confirmations, and upsell recommendations without leaving the conversation.
Customer care
Route support conversations to the right agent based on topic, language, or priority. Maintain full conversation history across channels so customers never have to repeat themselves.
Marketplace messaging
Connect buyers and sellers through managed messaging threads. Moderate conversations, enforce policies, and provide transaction context to both parties automatically.
Relationship management
Nurture leads and manage client relationships through personalized, two-way messaging. Track conversation sentiment, set follow-up reminders, and segment contacts based on interaction history.
Everything you need for conversational messaging
Unified threads, real-time events, and AI-powered automation across every channel.
Unified thread across channels
Customers start on WhatsApp, continue on SMS, or follow up through Chat -- all within the same thread. Message formatting adapts to each platform automatically.
Channel fallback routing
If a message cannot be delivered on the primary channel, it automatically falls back to an alternate channel. SMS serves as the ultimate fallback for critical messages.
Real-time WebSocket events
Get instant message updates, typing indicators, and read receipts through a persistent WebSocket connection. No polling required.
Conversation state management
Track conversation status, participant presence, read receipts, and typing indicators out of the box. Focus on your UI, not the plumbing.
Five channels supported
SMS, WhatsApp, Chat, Facebook Messenger, and MMS. Customers choose their preferred channel; you see a single unified thread.
AI auto-reply generation
Sakura AI reads incoming messages, references your knowledge base, and drafts accurate responses. Set confidence thresholds to auto-send or queue for agent review.
Create a conversation in minutes
Initialize a conversation, send messages, and listen for replies -- all with a few API calls. Full SDKs for JavaScript, Python, and more.
import { SakuraSMS } from "@sakura-sms/sdk";
const client = new SakuraSMS("YOUR_API_KEY");
// Create a conversation
const conversation = await client.conversations.create({
participant: "+255712345678",
channel: "whatsapp",
friendlyName: "Order Support #4821",
});
// Send a message
const message = await conversation.messages.send({
body: "Hi! I can help you track your order. What is your order number?",
author: "agent",
});
// Listen for replies
client.conversations.onMessage(conversation.sid, (msg) => {
console.log(`Customer replied: ${msg.body}`);
});Frequently asked questions
Common questions about the Conversations API.
The Conversations API lets you manage two-way messaging threads across SMS, WhatsApp, Chat, and Facebook Messenger through a single unified API. Instead of managing each channel separately, you create a conversation and send messages -- we handle routing and delivery on the right channel.
The Programmable Messaging API is optimized for one-way and simple request-reply messaging like notifications and OTPs. The Conversations API is built for ongoing, multi-turn dialogues where context and history matter -- customer support, sales conversations, and interactive commerce.
Yes. A conversation can start on WhatsApp and continue on SMS or Chat. The API maintains a single thread with full message history regardless of which channels are used during the conversation.
Use our webhook events to sync conversation events with your CRM in real time. Every message, status change, and participant event triggers a webhook. We also provide pre-built integrations for popular helpdesk platforms.
Each conversation supports up to 50 participants, which covers virtually all customer engagement scenarios. For broadcast use cases where you need to reach more people simultaneously, use the Programmable Messaging API instead.
When enabled, Sakura AI reads incoming messages, understands intent, and generates contextually appropriate responses. You can configure the AI with your business knowledge base, set confidence thresholds for auto-sending, and define escalation rules for complex queries.
By default, conversation data is retained for 12 months. You can configure shorter retention periods for compliance, or extend retention with our archival add-on. All data is encrypted at rest and in transit.
The Conversations API is priced per active user per month. An active user is any unique participant who sends or receives at least one message in a billing period. Message delivery costs (SMS, WhatsApp) are billed separately at standard channel rates.
Yes. You can build fully automated conversation flows, integrate with chatbot frameworks, or combine AI auto-replies with human agent handoff. The API supports both programmatic and human participants in the same conversation.
Build conversational experiences today
Create your account and launch your first multi-channel conversation in minutes.