Campaigns that convert
Reach your customers where they are with personalized SMS and WhatsApp campaigns. Segment audiences, test variants, schedule sends, and track conversions -- all from one platform.
Everything you need to run high-converting campaigns
Built-in tools for segmentation, personalization, scheduling, and optimization -- so you can focus on the message, not the plumbing.
Audience Segmentation
Build segments based on purchase history, location, engagement, or custom attributes. Upload via CSV or sync from your CRM in real time.
Personalization
Use template variables to insert names, order details, and custom fields into every message. Personalized SMS sees 20-35% higher response rates.
Scheduled Sends
Queue campaigns for the optimal send time. Automatic timezone handling and TCRA time-of-day compliance keep you within regulations.
A/B Testing
Test message variants on a sample audience, then auto-send the winner to the rest. Compare delivery, open, and response rates side by side.
Link Tracking
Shorten and track links in your campaigns. Measure click-through rates, conversions, and revenue attribution per message and per audience segment.
Campaign Analytics
Delivery rates, open rates, click-throughs, opt-outs, and revenue per campaign. Export reports or consume them via the analytics API.
Launch a campaign with one API call
Send personalized promotional messages to segmented audiences with scheduling, link tracking, and automatic compliance. SDKs for JavaScript, Python, PHP, Java, and Go.
import { SakuraSMS } from "@sakura-sms/sdk";
const client = new SakuraSMS("sk_live_your_api_key");
const campaign = await client.campaigns.send({
audience: "segment_loyal_customers",
from: "ALICETRENDY",
body: "Hi {{first_name}}, flash sale! " +
"Get 30% off all new arrivals today only. " +
"Shop now: https://alicetrendys.co.tz/sale " +
"Reply STOP to opt out.",
schedule: "2026-03-01T09:00:00+03:00",
track_clicks: true,
});
console.log(campaign.id); // cmp_flash_sale_001
console.log(campaign.audience); // 12,450 recipientsFrequently asked questions
Everything you need to know about running SMS and WhatsApp marketing campaigns in Tanzania.
Yes, SMS marketing is legal in Tanzania when you comply with TCRA regulations. You must obtain explicit opt-in consent from recipients before sending promotional messages, include an opt-out mechanism in every message, and respect time-of-day restrictions. Sakura SMS handles opt-out processing automatically and blocks sends outside permitted hours.
TCRA regulations restrict promotional SMS to between 7:00 AM and 9:00 PM East Africa Time. Within that window, our data shows the highest engagement rates between 10:00 AM and 12:00 PM for retail promotions, and between 6:00 PM and 8:00 PM for entertainment and dining offers. Our scheduling engine automatically respects these windows.
You create two or more message variants and specify the percentage of your audience to use as a test group (typically 10-20%). Sakura SMS sends each variant to an equal portion of the test group, measures delivery and response rates over a configurable time period, then automatically sends the winning variant to the remaining audience.
Yes. Use double-curly-brace template variables like {{first_name}}, {{order_total}}, or any custom field from your audience data. You can upload customer data via CSV, sync from your CRM via API, or pass variables inline with each API call. Personalized messages consistently achieve 20-35% higher response rates than generic broadcasts.
Sakura SMS automatically processes STOP, UNSUBSCRIBE, and ACHA replies. When a customer opts out, they are immediately added to your suppression list and will not receive any further promotional messages from your sender ID. You can view and manage your suppression list from the dashboard or via the API. Re-opt-in is supported through a separate confirmed consent flow.
SMS marketing in Tanzania typically delivers 3-8x ROI depending on industry and campaign quality. SMS has a 98% open rate compared to 20% for email, and response rates average 45% for well-targeted campaigns. Our analytics dashboard tracks conversions, click-through rates, and revenue attribution so you can measure exact ROI per campaign.
Start your first campaign today
Create a free account, upload your audience, and send your first promotional message. No monthly fees, no minimum spend.