Resources

Resources to help you grow

Guides, whitepapers, and tools to help you build better messaging experiences and grow your business across East Africa.

Featured Resource

The Complete Guide to Business Messaging in Tanzania

Everything you need to know about reaching Tanzanian customers through SMS, WhatsApp, and conversational channels. This 45-page guide covers market landscape, channel selection, TCRA compliance, integration patterns, and real-world case studies from leading Tanzanian enterprises.

Download the guide
PDF, 45 pages

2026 Edition

Updated for latest TCRA regulations

Library

Guides, whitepapers, and tools

Practical resources to help you build better messaging experiences, stay compliant, and measure your results.

Guide

SMS Marketing Best Practices

A comprehensive guide to building high-performing SMS campaigns in Tanzania. Covers audience segmentation, message timing, personalization, opt-in strategies, and measuring ROI.

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Guide

WhatsApp Business API Setup Guide

Step-by-step instructions for integrating the WhatsApp Business API with Sakura SMS. Includes template registration, webhook configuration, and conversation management.

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Knowledge Base

Use Cases by Industry

See how schools, clinics, SACCOs, retailers, and 8 more industries use Sakura SMS. Real Kiswahili message samples, pricing calculators, and ROI estimates for 12 sectors.

Explore use cases
Guide

TCRA Compliance Guide

Everything you need to know about complying with TCRA regulations for commercial messaging. Sender ID registration, opt-in requirements, time restrictions, and content standards.

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Tool

SMS Pricing Calculator

Calculate your monthly SMS costs based on contacts and sends per month. See which pricing tier you qualify for and how much you save compared to baseline rates.

Calculate
Guide

API Authentication & Quick Start

Get started with the Sakura SMS REST API. Learn how to authenticate, send your first SMS, set up webhooks, and handle delivery reports programmatically.

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Knowledge Base — 63 articles

Step-by-step guides on account setup, SMS campaigns, WhatsApp Business, API integration, billing, contacts, AI automation, TCRA compliance, and more.

Browse all articles
Webinars

Upcoming live sessions

Join our experts for in-depth sessions on messaging strategy, compliance, and platform best practices.

Live Webinar

Scaling Customer Engagement with Conversational Messaging

Learn how to build automated, multi-channel conversation flows that scale from hundreds to millions of customers without losing the personal touch.

March 20, 2026 at 14:00 EAT
Amina Hassan, Head of Product at Sakura Group
Register
Live Webinar

TCRA Compliance Masterclass for Messaging Platforms

A deep dive into TCRA regulations for commercial messaging, including recent updates, enforcement trends, and practical compliance strategies for businesses of all sizes.

April 10, 2026 at 10:00 EAT
Daniel Mwakasege, Compliance Lead at Sakura Group
Register

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