Contacts & Audience Updated Mar 2026
Contact Groups & Segmentation
Organize contacts into groups for targeted messaging campaigns.
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Smart Audience Segmentation
Contact groups let you organize your audience for targeted messaging. Send the right message to the right people.
Creating Groups
- Go to Audience > Groups
- Click Create Group
- Name your group (e.g., "VIP Customers", "Dar es Salaam", "New Signups")
- Add contacts manually or during CSV import
Using Groups in Campaigns
When composing a campaign, select one or more groups as recipients. You can combine groups for broader reach or target a single segment for precision.
Segmentation Ideas
- Geographic: Dar es Salaam, Dodoma, Arusha, Zanzibar
- Customer Type: VIP, Regular, New, Inactive
- Industry: Retail, Healthcare, Education, Finance
- Engagement Level: Active, Dormant, Churned
Tip: Smaller, targeted groups consistently outperform large, generic blasts. A message relevant to 500 people is more effective than a generic message to 5,000.