SMS Campaigns Updated Mar 2026

Scheduling Campaigns

Schedule messages for optimal delivery times and manage recurring campaigns.

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Timing is Everything

Sending your message at the right time can dramatically improve open rates. Sakura SMS supports scheduling campaigns for future delivery.

How to Schedule

  • Compose your campaign as normal
  • Instead of "Send Now", choose Schedule
  • Pick a date and time (East Africa Time / EAT)
  • Confirm and submit — the campaign enters SCHEDULED status

Optimal Sending Times for Tanzania

  • Best hours: 9 AM - 12 PM and 2 PM - 5 PM (EAT)
  • Avoid: Before 7 AM and after 9 PM (unless transactional)
  • Best days: Tuesday through Thursday for highest engagement
  • Weekend: Saturday mornings work well for retail promotions

Managing Scheduled Campaigns

View all scheduled campaigns in History. You can cancel a scheduled campaign before its send time. Once processing begins, it cannot be stopped.

TCRA Compliance: Avoid sending promotional messages between 9 PM and 6 AM unless they are transactional (OTPs, alerts, confirmations).

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