WhatsApp Broadcast Messaging

Reaching Customers on WhatsApp

WhatsApp broadcasts let you send pre-approved template messages to large audiences. Unlike SMS, WhatsApp messages support rich media, buttons, and interactive elements.

Prerequisites

• Active WhatsApp Business API connection (configured in Settings)
• At least one approved message template
• Contact group with valid WhatsApp numbers

Creating a Broadcast

• Go to WhatsApp > Broadcast
• Select an approved template from the dropdown
• Choose your target audience (contact groups or manual selection)
• Fill in any template variables (e.g., customer name, order number)
• Preview the message as it will appear on the recipient's phone
• Click Send Broadcast or schedule for later

Template Types

• Marketing — Promotions, offers, product announcements
• Utility — Order updates, appointment reminders, delivery notifications
• Authentication — OTP codes, verification messages

Delivery and Reporting

• Track delivery status in real-time: sent, delivered, read, failed
• WhatsApp provides read receipts (blue ticks) for delivered messages
• Failed messages show specific error codes (e.g., number not on WhatsApp)

Best Practices

• Maintain a high quality rating by keeping opt-out rates low
• Use utility templates for transactional messages (higher delivery priority)
• Personalize every message — generic blasts get flagged by Meta
• Respect the 24-hour messaging window for non-template messages