WhatsApp Message Templates
Create and manage approved WhatsApp templates for outbound messaging.
Why Templates Are Required
WhatsApp Business API requires pre-approved message templates for initiating conversations. You cannot send freeform messages to customers unless they've messaged you within the past 24 hours.
Template Categories
- Utility: Transactional updates (order confirmations, shipping notifications)
- Authentication: OTP and verification codes
- Marketing: Promotional offers, product announcements, newsletters
Creating Templates
- Go to Templates in the sidebar
- Click New Template
- Choose category, language, and enter your message with variables
- Submit for Meta review (usually approved within 24 hours)
Template Variables
Use numbered placeholders: {{1}}, {{2}}, etc. When sending, you provide the actual values for each placeholder.
Example: Hello {{1}}, your order {{2}} has been shipped via {{3}}.
Best Practices
- Keep templates concise and clear
- Avoid promotional language in Utility templates (Meta will reject them)
- Include an opt-out option in Marketing templates
- Test templates with a small audience before large-scale sends
Related in WhatsApp Business
WhatsApp Business API Setup
Connect your WhatsApp Business account to Sakura for high-volume messaging.
WhatsApp Shared Team Inbox
Manage customer WhatsApp conversations with your team from one dashboard.
WhatsApp vs SMS: When to Use Which
Choose the right channel for your message type and audience.
WhatsApp Flows: Interactive Conversations
Create interactive WhatsApp flows with forms, menus, and data collection templates.